Creating an engaging exhibit that showcases your unique brand is the key to capturing attention and helping attendees connect with your brand. However, what truly boosts ROI is an exhibit design that lays the groundwork for a strong follow-up strategy.
Turning those day-of conversations into post-show conversions is all about follow-through. Here are three ways to design an exhibition booth or display that improves your team's post-show strategy.
Make a Lasting Impression
First and foremost, a worthwhile exhibit should make a lasting impression on attendees. Whether your team has the budget for a customized exhibition booth design or a portable display, the right trade show experience partner can help you create an exhibit that stands out.
High-quality graphics, durable materials, and interactive features are excellent ways to enhance the day-of experience, and these features can actually boost your follow-up strategy as well. An eye-catching booth or display can make a meaningful impression on attendees, making it easier to follow up with qualified leads. After all, you want potential clients and customers to remember your brand when they see your post-show communication.
Gather Contacts with Gamification
Trade shows are all about in-person connections, which is why adding fun and interactive features to your booth or display is a worthwhile choice. When you work with a trade show experience partner that offers strategy-driven design services, you can gather leads and contact information with gamification features.
Whether your booth features a large touchscreen kiosk and tablets or invites attendees to play games using their own mobile devices, gamification can help your team seamlessly gather contact information. Gamification software that gathers sales lead information and offers automated SMS and email follow-ups can seamlessly boost your post-show strategy.
Choose Measurable Features
A great trade show strategy is always evolving. After all, your dynamic team has to be ready for changes in your industry, on the trade show circuit, and in the world of in-person and digital marketing. When you design exhibition booth layouts with an experience-driven trade show partner, you can enhance your exhibit with digital activations that gather valuable metrics. Gathering data can help your team seamlessly integrate your pre-show, day-of, and post-show strategies.
Whether your exhibit features touchscreen tablets, augmented reality headsets, or attendee tracking software, understanding how attendees move through your exhibit can also improve your follow-up strategy. Your team might choose to place QR codes next to popular features or add more tablets so more attendees can interact with them. When your team knows what the most valuable areas of your exhibit are, it's easier to design a booth or display that enhances your post-show strategy.
A data-driven follow-up strategy is one of the best ways to boost your trade show ROI and create lasting connections. By incorporating memorable, engaging, and measurable design features like these into your trade show display or exhibit, your team can make following up after the show simple.
About Skyline Exhibits
A successful trade show strategy is about more than just attracting attendees to your booth. It's also about following up with meaningful leads, building brand recognition, and creating a lasting impression. Since the 1980s, Skyline Exhibits has provided companies of all sizes with valuable tools and resources to navigate busy trade show floors with confidence. From booth design and rental exhibits to digital activations that capture valuable metrics and data, Skyline Exhibits has the trusted solutions your marketing team needs to succeed at trade shows. With decades to hone their expertise, Skyline Exhibits has mastered the art of experience-driven trade show strategy. Whether your team is looking for custom trade show exhibits that showcase your company's creativity or digital activations that capture attention and boost engagement, turn to Skyline Exhibits.
Ready to create a trade show exhibit that boosts ROI? Head to https://skyline.com/
Original Source: https://bit.ly/4k3nLUd
