When designing a trade show exhibit, it can be easy to get caught up in the excitement of the latest technology, the brightest signage, and the most intricate graphics. While it's true that these attention-grabbing features can help exhibitors stand out on the trade show floor, it's also possible to have too much of a good thing.
The key to creating an impactful, effective trade booth design is knowing how and when to use unique features strategically. Think of it this way: if your booth were a meal, touchscreens, signage, and other elements would be like spices and seasoning. Using the right ones at the right time transforms a simple booth into a memorable experience. Overdoing it, however, can overwhelm attendees. Here are three ways to keep your booth sleek, simple, and captivating.
Use Free-Standing Tech
Digital features are an incredible way to captivate attendees and add an interactive element to your booth. However, a plethora of tablets, mobile devices, and headsets can make your booth feel cluttered. Instead of overdoing it on the tech, opt for one or two handheld options, and keep your layout sleek and simple with freestanding tech.
Since touchscreen kiosks and tables don't require additional tables or shelving, they're a great way to infuse your expo booth design with videos or gamification without making it look cluttered. By thoughtfully choosing your digital features and opting for freestanding tech when possible, your team can keep your exhibit sleek and captivating.
Create a Thoughtful Layout
Memorable, impactful trade show booths feel like a journey, which is why layout is one of the most important things to consider when designing an exhibit. To create a booth that feels like a narrative-driven experience, rather than an overload of products and information, work with a trusted trade show experience partner.
A strategically set-up booth and a well-trained floor team can help guide attendees through your booth, allowing them to learn about your company in a way that feels natural and fun. Plus, a thoughtful layout can help your booth feel organized and clutter-free, making it easier for attendees to enjoy your booth and absorb your information.
Design Sleek Graphics
Picture graphics that are simple, eye-catching, and memorable. Vivid colors and high-resolution images introduce potential clients and partners to the energy your brand brings to the table, which is why sleek graphics goes a long way at trade shows.
A trade show experience partner, with a team of design experts, can help your team craft the perfect graphics for your trade show exhibit. By opting for simple yet impactful fabric graphics, your team can draw attendees to your booth and help them remember you after the show.
By designing a clean, captivating, and clutter-free trade show booth, you and your team can make the most of your next trade show.
About Skyline Exhibits
A successful trade show strategy is about more than just attracting attendees to your booth. It's also about following up with meaningful leads, building brand recognition, and creating a lasting impression. Since the 1980s, Skyline Exhibits has provided companies of all sizes with valuable tools and resources to navigate busy trade show floors with confidence. From booth design and rental exhibits to digital activations that capture valuable metrics and data, Skyline Exhibits has the trusted solutions your marketing team needs to succeed at trade shows. With decades to hone their expertise, Skyline Exhibits has mastered the art of experience-driven trade show strategy. Whether your team is looking for custom trade show exhibits that showcase your company's creativity or digital activations that capture attention and boost engagement, turn to Skyline Exhibits.
Explore touchscreen kiosks and other digital features at https://skyline.com/
Original Source: https://bit.ly/44nCd53
