When your team sets up your exhibit at a trade show, your first hope is that your trade show booth design will attract plenty of interested attendees. But who are they? What can you expect from these interactions? Are they trying to network with as many people and brands as possible? Or are they a potential client searching for a lasting partnership?
Here are four types of attendees you can be ready to connect with at your next trade show.
The Networker
Attendees who are focused on networking do their research, looking into companies who will be attending the trade show and memorizing names and faces when possible. They might even have conversation starters tailored to each specific exhibitor.
The Networker hopes to meet other professionals in their industry and make a lasting impression, hoping that impression leads to a mutually beneficial connection. They will likely be engaged if they stop by your booth, hand out business cards at every opportunity, and chat with as many brands as possible. Whether they're interested in your products or services as a client or have an idea of how you can join forces, taking the time to interact with them could pay off down the line.
The Spender
Custom trade show displays that are designed to entice everyone who walks by let your brand cast a wide net. Sometimes, you can't be certain who they are at first glance. The Spender might have deep pockets but present themselves in an unassuming way, wearing something as simple as a polo and slacks. They blend can easily blend in.
Whether they're an investor or a client looking to make a deal today, they'll likely only stop at a booth if it piques their interest. So, if you grab their attention, take advantage of the opportunity. Make sure your team is ready to greet them with positive energy and your booth is equipped with interactive digital activations where they can learn about what your brand has to offer.
The Collector
You name it: pens, mugs, lanyards, stickers. The Collector wants to make a wide variety of connections and get all the swag they can. They might be attending the trade show with the primary goal of collecting information and making contacts for their company, but they are also going to be excited to stock up on all the free items they can while they network.
This is a great chance to consider your post-show strategy. If they can enjoy a memorable interaction while spending time at your booth and walk away with an item that leaves them with a positive impression of your brand, they might be more receptive to continuing the conversation when you follow up after the event.
The Job Hunter
For the Job Hunter, a trade show doubles as a career opportunity. They could be a recent graduate or an experienced professional looking to transition into a new industry. Whether or not you're hiring, it's always worthwhile to connect with anyone who might have something to offer your brand. Even if they don't end up working for you, you'll simply gain another valuable contact in your industry.
When creating an enticing booth design for trade show attendees to visit, consider including an area dedicated to information about career opportunities, especially if your company wants to highlight a current hiring initiative.
About Skyline Exhibits
A successful trade show strategy is about more than just attracting attendees to your booth. It's also about following up with meaningful leads, building brand recognition, and creating a lasting impression. Since the 1980s, Skyline Exhibits has provided companies of all sizes with valuable tools and resources to navigate busy trade show floors with confidence. From booth design and rental exhibits to digital activations that capture valuable metrics and data, Skyline Exhibits has the trusted solutions your marketing team needs to succeed at trade shows. With decades to hone their expertise, Skyline Exhibits has mastered the art of experience-driven trade show strategy. Whether your team is looking for custom trade show exhibits that showcase your company's creativity or digital activations that capture attention and boost engagement, turn to Skyline Exhibits.
Learn how you can design a custom trade show booth to impress attendees at https://skyline.com/
Original Source: https://bit.ly/4jOMHz
