Every marketing team takes a different approach to trade shows. Some focus on enhancing their exhibit booth designs with the latest and greatest digital features. Others focus on training their sales teams to connect with attendees and represent their brand. Whether your trade show team is tech-savvy, human-oriented, or both, a great should exhibit tell a story.
Here are a few reasons why crafting a compelling narrative is the key to trade show success and how to infuse your exhibit with storytelling features.
Why Are Narratives Important?
Storytelling is how we connect with people and learn about the world. Whether you're catching up with your friends from college or pitching a new idea to your team, chances are you're crafting a compelling, relatable narrative to paint a picture.
Even though the trade show landscape is busy, competitive, and constantly evolving, narratives are a reliable way to connect with attendees and showcase your brand. When your display or booth design helps your team tell a story, you're taking a human-first approach that attendees can connect with, whether you have the largest booth on the floor or a simple and effective display.
How to Create an Exhibit That Tells a Story
Your trade show team knows how to connect with attendees, explain what makes your brand unique, and lay the groundwork for a great follow-up strategy. While a highly trained team is the key to strong trade show performance, a booth equipped with storytelling features can take your trade show strategy to the next level.
Infuse your exhibit with storytelling elements with the following tips.
Set the Tone with Great Graphics
High-impact graphics and an eye-catching color scheme can go a long way on the crowded trade show floor. While it might seem like these visual elements are unrelated to your brand's story, they actually set the tone for your entire attendee experience. Fortunately, a reliable trade show experience partner can help you design and print your graphics, whether you're creating a large custom booth or a lightweight portable display.
Is your D2C brand lighthearted, laid-back, and approachable? Is your B2B company reliable, knowledgeable, and innovative? Or maybe there is something more unique about your brand. Nonetheless, the graphics you use as part of your trade show exhibit can communicate these qualities before an attendee even visits your booth. Whether you hype people up with vibrant colors and quirky fonts or establish an authoritative tone with clean lines and bold lettering, graphics that pop set the tone for your story.
Say Hello to Digital Experiences
When it comes to crafting a booth design for trade show success, impactful digital activations can go a long way. Interactive tablets can help smaller booths use videos and other features to tell their brand's story, while larger booths can use immersive technology and large-format digital activations.
Whether your team uses augmented reality, gamification, or touchscreens to engage attendees and tell your brand's story, the right digital features can help you connect with qualified leads.
It's all about combining the right design with a great team of trade show professionals. That way, your team can create a trade show exhibit and strategy that tells a memorable story.
About Skyline Exhibits
A successful trade show strategy is about more than just attracting attendees to your booth. It's also about following up with meaningful leads, building brand recognition, and creating a lasting impression. Since the 1980s, Skyline Exhibits has provided companies of all sizes with valuable tools and resources to navigate busy trade show floors with confidence. From booth design and rental exhibits to digital activations that capture valuable metrics and data, Skyline Exhibits has the trusted solutions your marketing team needs to succeed at trade shows. With decades to hone their expertise, Skyline Exhibits has mastered the art of experience-driven trade show strategy. Whether your team is looking for custom trade show exhibits that showcase your company's creativity or digital activations that capture attention and boost engagement, turn to Skyline Exhibits.
Learn more about storytelling features for your next trade show at https://skyline.com/
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